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About Our Team

Honoring Heritage 
Building Futures

Zircon Financial Services was founded on March 29, 2019, but our founder Jocinta Powell’s journey in the financial industry spans over thirty years, reaching a milestone on November 20, 2024. The name "Zircon" holds deep personal significance, as it is her mother's birthstone. This precious gem symbolizes prosperity, strength, and honor, qualities that define our company’s core values and mission.

Achieve Financial Success With Our Trusted Experience

At Zircon, our mission is to provide tailored financial advice in terms that are easy to understand and simple to follow. We aim to be the team you can count on to help you achieve your financial goals. Through thoughtful financial planning and dependable advice, we strive to make your future a prosperous one.

Integrity, honor, holistic approaches, strong morals, and consideration for others are the core values that guide our work. These principles are reflected in every interaction and decision we make.

Our Process

A Look Into Our Approach

We offer more than just single-purchase products and investment recommendations. Our commitment is to be a long-term, trusted partner throughout your financial journey. As a one-stop shop for financial planning services, we handle everything from setting up savings accounts to establishing that your estate plan is executed according to your wishes—and everything in between.

Step 1: Understanding What Matters Most:
Our process begins with understanding what matters most to you – your goals, values, and long-term vision. This foundation is critical because it shapes the direction of every financial decision we make together.

Step 2: Assessing Your Financial Position
We assess your current financial position to clearly define the starting point. With both the destination and the starting line in view, we create a personalized financial roadmap designed to align your current reality with your desired future, within the timeframe you envision.

Step 3: Ongoing Support & Adjustments
The journey doesn’t stop there. We provide ongoing support through regular check-ins and strategy reviews, making adjustments as life evolves. Whether it's a significant life event or a subtle shift in priorities, we stay proactive to keep the plan aligned, effective, and true to your values.

Step 4: Achieving Long-term Success
The end goal is to create a smooth, purpose-driven financial experience that builds confidence, clarity, and long-term success.

Meet Jo

I am proud to serve as the Financial Advisor, President, Owner, and Financial Professional at Zircon Financial Services. With 27 years in the financial industry, I specialize in crafting tailored, holistic financial plans for each of my clients. My journey began with a Bachelor’s degree in Hotel, Motel, Restaurant, Tourism, and Resort Management from Fairleigh Dickinson University. As a manager in a New York City hotel, I had the privilege of meeting the CEO of a prominent financial firm. His dedication to advising clients, particularly during pivotal moments like the NFL and NBA draft weeks, inspired me to enter the world of financial advising.

As an athlete, I am passionate about working with professional athletes to set financial goals and devise strategies to achieve them. My time serving in the US Army, both as a reservist and on active duty post-9/11, opened my eyes to the importance of financial preparedness, driving me to focus my career on financial planning. During my active duty, I earned an MBA from Tour University, a Certificate in Financial Planning from Georgetown University, and a ChFC designation from The American College of Financial Planning.

In 2019, I founded Zircon Financial Services, leveraging my extensive experience, government benefits knowledge, and passion for helping others. Building this business from the ground up, I faced numerous challenges, including skepticism from those who doubted my success as a woman in a male-dominated industry. Yet, I persevered and continued to grow my business.

Born and raised in New Jersey, I now reside in Virginia with my husband, Paul. Family is incredibly important to me, with my sister, Joselyn, as my close confidant and my mother, Linda, as my inspiration. Zircon Financial is named after my mother’s birthstone, a tribute to her encouragement in pursuing my dreams. A foodie at heart, I love exploring good restaurants and find my Zen in cooking for large gatherings. Staying active is vital to me, and I enjoy rowing, golfing, and hiking.

Contact UsWe Want To Hear From You

Our first priority is helping you take care of yourself and your family. We want to learn more about your personal situation, identify your dreams and goals, and understand your tolerance for risk. Long-term relationships that encourage open and honest communication have been the cornerstone of my foundation of success.

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